Buyer Personas: How much does the target customer spend on that retail category?

Buyer personas are a composite sketch of a segment of your target market designed to help brands align with these specific buyers needs and priorities to build engagement that results in a profitable relationship.


You need to understand your best buyers at a much deeper level to turn your marketing investment into sales. A buyer persona is a semi-fictional representation of your ideal customer, based on market research and real data about people who have bought from you in the past. Creating buyer personas helps identify where your ideal customers are likely to hang out online.


To formulate strategies requires informed knowledge about your customers and buyers. Each persona should include market research based on your current and prospective customers (via interviews, case studies and surveys). With buyer personas, you instead create individual profiles, adjusting to the new requirements in the process.


All customer facing teams, because a good buyer persona can provide value to marketing, sales, and services. A buyer persona is a depiction of a companys perfect customer based on data gathered from a prospective customer or the existing customer base. A buyer persona is a fictional representation of your ideal customer based on market research and real data about your existing customers.


Quantified buyer personas are rich with data to help you make important pricing and marketing strategy decisions. Content marketing gives you better access to qualified leads, more channels to sell your product, and a lower cost to acquire customers. In order to maximise sales opportunities and stay cost competitive, mapping out your eCommerce processes can help your business highlight key areas that may require automation or modification, and ultimately, improve performance.


Communication between a buyer and seller, often in a face-to-face encounter, designed to influence a persons or groups purchase decision. Your buyer now has a shortlist of possible solutions and is now deciding which is the best option. Businesses that have adopted persona strategies are seeing significant boosts in ROI, and developing a better understanding of their customers.


Its incredibly important to know how to build customer profiles and buyer personas for every startup and business so you can have an effective marketing and sales strategy. Personas provide deep insight into how buyers buy and enable marketers to craft content that connects. Get the steps necessary for creating a buyer persona and how to use the information to tailor content to the specific needs, behaviors, and concerns of different groups.


Buyer personas are sometimes called customer or marketing personas (or profiles), but whichever term you use the purpose is the same. It helps to have personas so you can visualize a human rather than aiming for an abstract idea. Buyer personas are simply summaries of the individual and identifiable groups of people who might be interested in buying your products. A buyer persona is a representation of your ideal customer that is based on market research and real data about your existing customers.

Want to check how your Buyer Personas Processes are performing? You don’t know what you don’t know. Find out with our Buyer Personas Self Assessment Toolkit: